Choosing Your Game Changers for 2011

Here's looking at you, kid.

It’s two days before Christmas, my most favorite holiday ever – and I’m stuck at the airport. Early this morning I headed to SFO on my way back home to good ole Vegas, two bags of candy, an unusually large hot dog and a 4 hour delay later I’ve decided it’s blog post time.

Lately I’ve felt like a cheating spouse, or a weird polygamist – I’m unsure of which since I’ve never been either.

I’ve spent so much time working on Virtual Zeta and Zirtual through the Founder Institute that I haven’t spent as much time with Escaping as I normally do and my Presbyterian guilt is kicking in. So I’ve been going through old posts, shuddering at my own grammar and replying to comments… when I stumbled upon 100 days to change your life. I wrote this post almost exactly two months ago and I had no idea how much my life would change in 59 days. It’s insane really.

The weirdest part is that the 100 days isn’t over, not only have I partially achieved a lot of the goals I was gunning for in October but many things happened that I wasn’t prepared for – yet that are nonetheless thrilling.

A smart entrepreneur once told me that you should never have more than three goals active in your conscious mind and since I lack originality often, I decided if it’s good enough for him it’s good enough for me… and heck, it’s probably good enough for you too!

My 3 Goals for 2011

I write a lot from a me-centric point of view, it could be because I’m self involved (I’ve been called this in more relationship type fights than I’d like to count), or I’m found of possessive pronouns – but in reality it’s because I find it easier to share what I’ve learned by talking about real life experiences vs. pontificating like I’m some sort of expert.

Okay, disclaimer over, I’ll explain the goals I’m going for this coming year so I can publicly hold myself accountable and hopefully it’ll encourage you to go for the grandiose as well in 2011.

1. Vlogging. I’m written over 200 posts, at roughly 1000 words each, meaning I’ve written a looong book in the last year and a half. I’m exhausted. Also video is the future (as people brighter than me have been saying for years), check out this great TED video if you want to get jazzed about it too. I’m going to dedicate to doing videos under my new (yet to be disclosed) Youtube channel EVERY day of the week – I’ll be covering everything from my epic move from being a Nevadan to San Francisco (scary!) to my adventures trying to get my start up funded and successful in the uber competitive “valley”.

What iJustine is to Apple products and Marina Orlova is to etymology – I want to be to startups (except less skin, because it’s cold in SF!) I’ve even got the new blond hair to prove it!

2. Virtual Zeta Success. Whenever I start a business or project I decide what number (it can be units sold, warm bodies in a room or cold hard cash) that it needs to bring in for me to count it as a success. Virtual Zeta is built to be a small business, our goal is 100 VA’s placed per month and to have ridiculously satisfied customers that refer friends. This 2011 I plan to reach that goal with my partner and to set VZ up to be a sustainable income flow and a bad ass little business, in it’s own right.

3. Zirtual graduating the Founder Institute & getting funded.

When I began the Founder Institute a few months ago I thought it would be tough, but nothing worse than I’ve seen as a scrappy entrepreneur…. I was dead wrong. I didn’t know anything about the world of Silicon Valley type business. It’s crazy, fun, ridiculously hard and rewarding but you’ve got to fight your way to the top. So naturally, I dig it 🙂

I’ve learned so much through being in a tech incubator and now more than ever I’m committed to growing Zirtual.com into a big player in the virtual hiring world by graduating FI and getting funded – so we can do it proper and make it the best it can be.

What are your 3 game changers?

When setting goals for 2011 I’d suggest not attempting anything that wouldn’t be a game changer – i.e. lose 100 pounds or build a business that allows me to quit my day job. Fluffy crap like “have better thighs” or “be happier” doesn’t cut it – you have to make sure your goals are actionable and your drive is manic to reach them.

So contemplate three goals that if you accomplished in 2011 would put you in a completely different place in life when 2012 rolls around. Be big, be lofty – say boldly, as Steve Jobs has famously said: I just want to put a ding in the Universe.

Kitten-on-a-leash says: Go out there & kick some tail in 2011!